Two services, never confused. A Custom Website Build gives you a new site, hosted by Axori. Website Optimization keeps the site you have, on its own platform, and fixes what holds it back.
Websites
Two different services: a new site, or the one you have working harder.
Budget. Optimization starts at $500 once. A new site starts at $1,500 and is quoted.
Platform. If you like where your site lives, optimize it there. If the platform holds you back, build new.
Age of the site. A site that still looks right and works on a phone is a good candidate for optimization. A site that needs a new design needs a build: optimization never changes the design.
Articles. Our plans publish blog articles to your website. If your site cannot take new articles, a new build can.
Can it move? A WordPress site or a static site can usually be moved to Axori hosting, quoted, with no redesign. A site on Wix or Squarespace stays where it is: optimize it there, or build new.
It depends on what you need. A new Axori website starts at $1,500, quoted once. After that, website care for an Axori-hosted site is $75 a month for Standard (up to 5 pages), $125 for Plus (up to 15 pages), and quoted for Advanced sites. Your plan can lower it: $25 a month off on Spark and Pulse, and $75 a month off on Core, Signature, Autopilot, Authority and Dominance, which makes Standard care $0.
Only for an Axori-hosted site, and only Standard care. On Core, Signature, Autopilot, Authority and Dominance, Standard care for an Axori-hosted site (up to 5 pages) is included and Plus is $50 a month. On Spark and Pulse you get $25 a month off. Spark Lite has no credit. Advanced care is never included on any plan: the credit only lowers its quoted price.
No. Website Optimization is not a redesign and not a rebuild. Your site keeps its look and stays on its current platform and host. We fix speed and mobile problems, broken buttons, links and forms, titles and descriptions, local business markup, service pages, structure for search engines and AI search, and tracking.
Only if it can be moved to Axori hosting. A WordPress site or a static site usually can: the move is quoted, with no redesign, and website care applies after it. A site on Wix or Squarespace stays where it is: we can optimize it there, or build you a new site.
If it runs on WordPress or is a static site, yes: we quote the move, change nothing about the design, and after the move website care applies. Wix says a Wix site cannot use another host, and Squarespace says not everything will export, so for those we optimize the site where it is or build a new one.